About Us

Ayesha Rodriguez is an educator, entrepreneur and proud author of six children's books that represent and include diverse children.  After seeing her eldest daughter have a meltdown and struggle with her self-esteem, Ayesha decided to write "I Am...Positive Affirmations for Brown Girls", in hopes that it would help remind her daughter of her self-worth, intelligence and beauty.  This book, along with the one written for brown boys, have sold over 15,000 copies!  

As we all know, representation matters!  From dark brown to fair skin, kinky curly or straight hair, glasses or a child in a wheelchair, you will find a character that your child can relate to in our books and brand.    

The Jaye Squared Collection is a clothing and apparel line that will positively reflect the beautiful diversity in our children.  We invite you to shop and follow us on social media as more exciting things are starting to unfold.  Also, check out our books on Amazon!  Please share your purchase with us on instagram or Facebook!  We will be continually adding new products, so be sure to check back with us soon!

Happy Shopping!